Duration:
18th November - 6th December
(3 weeks)
School Scout
Project description
UX Case Study
Alex Karanja
Natasha Ajwang
Victoria Kisyoka
Product Overview
School Scout is designed to alleviate the significant challenges parents face when selecting the right school for their children. By providing a user-friendly platform, School Scout aims to simplify the school selection process, offering comprehensive and accessible resources to make well-informed decisions. This platform will serve as a centralized hub for detailed school information, personalized recommendations, and community insights.
Responsibility
Victoria Kisyoka Lead Designer
Natasha Ajwan’g- UX Research
Alex Karanja- Wireframing &Prototyping
Tools
Figma for design
Miro for user research and affinity mapping
Excalidraw for Wireframing
Problem Statement
Parents face challenges when selecting schools for their children due to overwhelming information, varied educational philosophies, and diverse needs. This stressful, time-consuming process can cause anxiety about making the right choice, which impacts their children's academic and social development. Choosing the right school is crucial for a child’s educational experience and future opportunities, making effective resources and guidance essential.
Goals
The goals for School Scout are to simplify the school selection process by providing an intuitive platform that enhances decision-making through comprehensive and reliable data. The platform aims to reduce parental stress by offering clear, organized, and accessible information. It seeks to foster user engagement by creating a community where parents can share reviews and insights.
Design Process
Begin with discovery and research to understand user needs, define personas, and analyze the market. Move into ideation with brainstorming and sketching to generate solutions. Define the project through user stories, information architecture, and user flows. Design involves creating wireframes, prototypes, and detailed UI mockups, followed by usability testing and iteration based on feedback. Post-launch, continue with design refinements, beta testing, and ongoing improvements based on user feedback and analytics.
Empathize
User Research
User Interview
Competitve Analysis
Define
User Personas
Empathy Map
User Journey
Ideate
User Flow
Information Architecture
Design
Wireframe
Hi-Fi Designs
Prototype
Test
Feedbacks
Conclusion
Future Concept
Design Timeline
Target Audience
The primary target audience for School Scout comprises parents and guardians seeking the best educational options for their children, including new parents, parents of older children, working parents, and parents of children with special needs. The secondary audience includes educators and school administrators who wish to showcase their schools and engage with prospective parents. The tertiary audience consists of community members and local organizations, such as local education authorities and community groups, interested in promoting and supporting local schools and educational initiatives.
User Research
Competitive Analysis
Features :
A platform providing school ratings and reviews for K-12 schools based on academics, equity, and quality metrics.
GreatSchools.org
Ratings: Based on academic performance, equity, and school quality.
Parent Reviews: User-generated feedback on school experiences.
Search Filters: Grade levels, type of school, location.
Interactive Maps: Visual location tools to find schools in specific areas.
Comprehensive School Profiles: Academic performance, extracurriculars, diversity metrics, and tuition costs.
Comparison Tools: Allows side-by-side comparisons of schools.
College Readiness Scores: Helps evaluate how well schools prepare students for higher education.
User Reviews: Extensive community-based feedback.
Features :
A platform providing school ratings and reviews for K-12 schools based on academics, equity, and quality metrics.
Niche.com
User Persona
Bio
Zeenah is a dedicated mother of two children, ages 8 and 12. She works full-time as a nurse and values education highly, aiming to provide the best possible future for her kids. Maria prioritizes safety and academic excellence in her school choices..
Goals
•
Find a school that balances strong academics with extracurricular activities.
•
Ensure the school has a safe and supportive environment.
•
Discover a school that provides good transportation options.
Frustrations
•
Lack of clear, comparative information about schools.
•
Limited time to research due to her demanding job.
•
Difficulty in assessing school safety and student happiness.
Motivations
Providing her children with a nurturing and enriching
educational experience.
Ensuring her children’s long-term academic success.
Preffered Communication Channels
Zeenah Muoko
Age
36
Occupation
Nurse
Location
Syokimau
TEch literate
Moderate
Safety is my top priority
Personality
Extrovert
Thinker
Spender
Reader
Task Flow
UserFlow Diagram
Sketches/Low-fidelity Wireframes
Other Screens
Color Palette
Primary Color
Secondary Color
Shades
Tints
Shades
Tints
#EC8000
#3B82F6
Style Guide
Typography
Aa
Font
Inter
Name
Font Size
Line Height
24 px
20 px
18 px
16 px
14 px
12 px
16 px
36 px
24 px
28 px
24 px
22 px
16 px
24 px
Heading 1
Heading 2
Body - Large
Body - Regular
Body - Small
Caption
BUTTON
Iconography
Outline
Bold
Thank you for viewing
Reach out via email: alekynjosh0@gmail.com